The marketing of Influencers, those illustrious celebrities that we see in Social Networks that have such an echo, is in vogue more than ever. In addition, for many companies, this type of action usually comes from vice. A tangible proof is the study conducted by Influencer Marketing Hub, where they conducted a survey in 2017, and showed that for every dollar invested in influencers, they had generated 7.65 USD.
Even so, the results varied between different companies. The top 15% received more than $ 20 for every dollar invested while the lowest 25% lost the money invested or recovered. This last case is because they did not choose real influential people, but poor people.
These companies did not check whether these influencers were authentic or if they had credibility with their public. This trend is becoming more demanded, and choosing the influencers becomes something more decisive for a campaign to succeed.
But, as I mentioned before, the crux of the matter for campaigns to work is for companies to choose influencers who have real interaction (or engagement) with their audience.
n social networks, you will find many unscrupulous people who care about the reputation and the advantages of being considered influencers, without previously doing the work necessary to achieve that status.
You have to be very careful with these false influencers that are so abundant in the networks. An influencer, to be, has to influence people, have their respect and encourage them to take action (let’s create a community). If an “influencers” can not do that, then they are not worthy of the title.
That’s why I bring you, at the end of the post, a tool that will allow you to check how true an Instagram account is. It’s called Fake Follower Checker, and it belongs to Influencers Marketing Hub. With it you can know if the account you intend is a false account or with false followers.
Índice de contenidos
- 1. Most people suffer from false followers of Instagram
- 2. Why people buy followers?
- 3. How to detecte a fake influencer
- 4. How to detect a fake follower
- 5. FREE Instagram Auditing Tool
First, if someone says they have a lot of followers on Instagram, do not assume that they will all be interested in the account itself. Among these, there are both ghost followers (do not interact with your account) or bot accounts.
Many of these people, interested exclusively in the easy and fast money increase fast followers surely to buy them. For the most part, it may be for the typical FollowforFollow accounts (I follow you, follow me), or for merely machines that generate impersonal accounts to be purchased.
Let’s see, no matter what kind of accounts they are, they will continue to be false followers, because they will not be involved with our content, no matter how influential we are. If a company is interested in us to promote itself, we can not give them any value, since there is not enough interaction.
Instagram, unfortunately, no matter how hard you try, you can never make these false accounts disappear, and the scammers will always find ways to avoid the security mechanisms of the platform. For that reason, the brands are responsible for filtering the genuine influencers of the false ones.
First of all, I want to add that not only people who want to fatten their lists of followers have false followers. Both you and I have these followers without having wanted.
There are people who think, wrongly, that to be successful in social networks, the most important thing is the number of followers. ERROR!
For that reason, instead of working generating quality content, or with constancy, they intend to take shortcuts to achieve all that, and decide to buy followers. What they do is relate the number of followers with popularity level, and again, gross error.
We can all buy followers, but you will not be an influential person if you do not influence (forgive the redundancy) in your audience. You must organically build your followers therefore.
This purchase of followers gives you a very unbalanced account. You have lots of followers, but with little commitment.
3. How to detecte a fake influencer
Without any doubt, nobody wants to pay a false influence if you want to promote your products or services. It is a scam in every rule, and people who want to take advantage of that state of power, but cheating to get there are kicked.
If you want to know how to identify them, I offer you some keys that will help you, stay tuned.
In the world of social networks, that an influencer has a large number of followers is something positive. But you have to be alert so you do not get it. You should be careful to see if the number of followers naturally matches your audience’s interaction with the content.
In addition to that, look at the comments that are leaving, if they are the typical spam with link, or only with emoticons.
Sometimes it happens that supposedly influential accounts steal content from others, or buy them themselves. The clear example are the typical photo accounts of breathtaking landscapes, which are taken from image banks or other accounts.
3.3. How much engagement they have?
It is one of the most typical ways to identify these scammers. They have a good number of followers, however, the interaction of their accounts is very low. You just have to look at some of their publications to realize that the correlation is not correct.
Get the idea that an influencer of, say, 5,000 followers, should have around > 700 interaction (comments + likes together), and I’m being generous. In case of having less, distrust.
3.4. Life time
How much do they carry on the platform? Although there are several tools to discover it, just by looking at the first pictures of your account will make you see if it takes time in it or not.
Generally, influential people have been at least a year to have built the huge amount they have behind them. For what it distrusts of the short periods of time with a boom of followers, surely they are treated of tricky accounts.
The simplest way to know who is a false follower is to enter the name of the account in the box that I have left above. Most will not have perfect scores, but you will notice that they are low scores (less than 50-60).
And what does a false follower do? How do you make sure he is not a true follower? Below I show you some characteristic features of these false accounts.
Powerful accounts tend to a certain number of followers, followed and levels of commitment. And, although they tend to operate each of them differently, you can see those patterns in a simple way.
An example: they like to follow many people, but they have hardly followers. They do not usually generate too much content. This does not mean that accounts that meet these characteristics are all bots. But it also indicates that they will have little value as a follower. They do not influence anyone.
Quality influencers tend to have more followers than the accounts they follow, and often by a rather large margin. A normal and current instagrammer is normal to have an average rate of 1: 1, but when there is a gap between followers and followers (higher first) … suspicious.
On the other hand, it is necessary to consider how much the influencer participates in concrete. One of quality usually has a commitment (likes and comments) of 1.5-3% of his followers. If an influencer has 100,000 followers, it would have to have more or less in each publication about 1,500 – 3,000 of interaction (likes + comments) on average.
If you have a 1% participation rate, it can also be good depending on the niche. But in the case that that rate is lower … again suspect.
Even so, do not assume that higher means better. Likewise, having a participation rate of more than 10% could also be quite suspicious.
On numerous occasions, I find accounts of 5,000 – 10,000 followers with photos of 1,200 likes and more than 200 comments on average. This is usually due to the automation of likes and comments from these accounts to others, which usually generates a boomerang effect.
It may also be because he is using artificial participation techniques. They are part of a participation group. The influencers work together, commenting and appreciating other publications to improve statistics. Many times supporting in turn the automatic bots, previously mentioned.
On numerous occasions, the aforementioned person will create (or buy) a bot that follows thousands of people a day. And once you have followed enough, you stop (everything has its cost, they are not idiots) and trust that people will not verify these fake accounts.
The influencers of quality, however, tend to have a relatively constant growth in their number of followers.
This rate of increase can increase once they are recognized as influential people, but there is usually an incredible explosion of followers in a short time
Scamming accounts usually do not put effort into creating realistic biographies. Sometimes they even leave it empty, or filling in what is just and necessary. In addition, on other occasions, it happens that they hide their profiles, preventing other people from verifying if they really are false accounts.
But then it goes and it occurs to you that … to be a quality influencer account, and that hides its biographical details, will it be a profile of a follower who will interact with my content?
Another characteristic very typical is the lack of profile image. And this betrays all of the law most of the time. An account that has no image in the social network of the visual contents? Go out there!
And if they do not do this last, take any stock photo or stealing it from any other person to silence this previous argument.
The smartest accounts (or the most fake ones managed by real people) usually have bots that automate comments to seem more involved with their community.
The problem is that these comments are always generic and lack substance. You yourself have found thousands of times profiles that always tell you with the same empty comments and simpletons in the style of “Beautiful photo”, “Great”, “Fantastic composition” and other words. Or simply mixed emoticons as a comment.
Although these comments are “committed”, they do not add anything of value to a brand that expects the influencer to persuade his followers to buy his products or services.
In the same way, some other accounts go further and leave comments Spam, with the typical link in them.
It removes much of your concern for the credibility of potential influencers. You can enter the Instagram ID of any influencer in the Instagram Analysis Tool [Instagram Audit – Fake Follower & Audience Credibility Checker] and it will give you an excellent guide to the authenticity of the account.
You should find that any real influential person who works to ensure that your audience is genuine will reach a score of 80 or more. Anyone who gets a bad rating would be of little value to your business, and a possible waste of your investment if you had to pay them to promote your product or service. To access the tool, click on the following image.
In them you can insert any Instagram account to check what the quality of your followers may be. Also, if you are interested, for your own account you can obtain weekly reports and an advanced study of it. All for free.
A useful tool both for companies that want to hire influencers for their campaigns and for Instagram accounts to know how their audience is composed. Undoubtedly, with the new algorithm, having this information at hand is of great value. Everything is to liberate the people who weigh us down and stay alone with those who offer us interaction and added value.
If you have any questions about the tool, do not hesitate to leave a comment below so that we can all help.
Thank you very much for your attention!