1 … 2 … 3 … Do you know what happened? A new user has just left your website. Yes, you made him wait more than 3 seconds. You’ll think it’s a minuscule time, but to this day, if the web loads in more than 3 seconds, say goodbye to many potenial readers. That’s why I’m here to explain how to improve the speed of your web page.


1. Why do you have to improve the loading speed of the web?

The time that a web page is loading is fundamental for several reasons.

First you must bear in mind that Google will position you much better if your web page loads faster. It is a determining factor in SEO, and Google will put you up if you are one of those pages.

On the other hand, and perhaps more important, it is the user experience that you offer. Visitors, if they see that they load slowly the webs they visit, will not hesitate to leave the page.

It is normal, you can be patient, but you will not hold more than 3-4 seconds when a site starts. This will logically affect the number of visits you have.

And finally, and in case you are an online store, this has a considerable impact on your sales. To contextualize it, know that there is an Amazon study that states that every 0.1 seconds that your website takes, you lose 1% of your total sales. And that’s millions of dollars …


2. How to check web speed

To know how much load a website has, there are several excellent pages that do speed analysis.

These are the ones that I use. All of them are free; even so, I also recommend you perform your own tests in incognito mode in your browser. In this way, you will see how the web would load a new user.


Pingdom Tools

With this platform, you can test from servers in different parts of the world.

Just enter the URL of the page and select the region that you prefer. Later you will get the results and recommendations for improvement.



This tool analyzes your website performing, on the one hand, speed and performance test of Google PageSpeed, and on the other, for the extension Yslow of Firefox.


WP Doctor

This page, in addition to calculating the upload speed, also offers a complete analysis of your web page. The different sections analyzed are the server, security, SEO, speed and the WordPress template.



It allows you to choose the region and the browser to calculate the web loading time. The good thing about this platform is that for each test, it does 3 tests, and it gives you an average of them.


3. Tips to improve the loading speed of the website

Having analyzed the loading time of our website, we may have observed that it loads more than recommended (> 4 seconds). This is not the end, you can always remedy these results if you know how to do it.

So I bring you 7 tricks below so you can make your website faster and that people do not have time to get bored to see a white screen.


Quality server

First of all, your server or hosting. Never, I repeat: NEVER buy a server for its ultra-cheap price (and much less free). In the long run, they will give you problems and the cheap will cost you dearly.

In these servers, your web is hosted normally shared by other users, and this can cause a high consumption of resources and that this causes a very slow web load.

Today, having a private server can be very expensive, so it is usually recommended to use VPS, which is a physical server that has several servers inside it.

There are several, such as Webempresa, RaiolaNetworks, SERED, etc. I use SiteGround (which I’ll do an article later).


Lightweight and optimized template

Do not be fooled by many of the templates you see in specialized stores. Most of these (multipurpose templates) focus on getting you so many features that you will not use and overload your website afterwards.

This is due to the fact that in most cases they have too much code, they force you to put plugins that overload, images … You may find the page very beautiful, but you are overloading it with unnecessary things.

Always check not only the aesthetic part, but to what extent it is optimizable or not.


Optimize your images

This is a point that gives more problems when it comes to improving speed. If you have noticed the analysis offered by the speed tools, you will see that your page has a size. It can be HTML, CSS, JS, but mostly images.

So that they do not occupy so much, you can reduce the size and weight of the images without having to dispense with quality. Tools like Tinypng.com or GIMP will help you with it, and for free.

There are plugins that will help you in this task, such as WP-Optimize, WP-Smush and Imagify, which compress existing images on the web.


Do not load all the images at once

The more information you suddenly have to submit to new users, the later it will load. Therefore, there is a little trick, and that is to make the images load later, or even only load when the user scrolls.

For this technique, a plugin called LazyLoad is used, which slows the appearance of images, allowing the web to load much faster.


Unnecessary plugins

Like the images, the more plugins you have, the more chances you have of overloading the server and damaging your speed. Use to be able to be the just and necessary. So try not to have more than one plugin that have similar functions with others.

Plugins like Akismet, BrokenLinkCheck, JetPack, etc. At first glance they may seem very useful, but they make many requests to the server, which makes it impossible to have a healthy speed.


Plugins to improve web speed

Yes, there are and there are many, but we also have to be efficient. The most demanded for optimization are the cache plugins. These will give a better caching service to new and existing users, and will improve the way they deliver your website to their servers.

W3 Total Cache is the most advanced and gives better results, but it is quite complicated to understand.

Therefore, I use WP Rocket (for payment), which has similar features and is very easy to manage. The load results are observed at the moment. In addition, you have included features of other plugins (such as LazyLoad or Imagify) that will debug your WordPress.


Code minification

If you do not know what it means, it’s about optimizing the Html, Css and Js of the page. If they are not well optimized, every time you go including things you will generate layers and layers of code on your website.

If you minify these sections, the server will have to read less information and the web will be seen before. What it does is remove the line breaks and blank spaces from the page and unify them all.


Forget the social media feeds

They look great, and I had one of Instagram until recently. Boxes for Twitter, Facebook, etc. They show a lot of information.

But it’s not all that pretty. By having to go to those profiles for external data, requests to the server will increase and you will have to deal with higher loads. Therefore, try to avoid this type of plugins.


Use a CDN

The world is now global, and surely there are many people who visit you from other countries. And that’s why I recommend using a CDN (Content Delivery Network).

When a new user accesses your website, you have to receive and send the information to the place where it is, and that requires a lot of time. For this reason, the CDN uses several accommodations distributed throughout the world so that the distance is less and the speed is greater.


4. Conclusions

Building a web page can be an arduous task, either to organize the information, keep it updated or with good aesthetics. But one of the most important elements, without a doubt, will be the loading speed of it.

You have to take care at all times that the operation is correct and not overload unnecessary things on the page interface. If you follow all these steps, you will be closer to reducing times and improving the user experience of those who visit you.