We all know what it takes to get into the top positions of Google: more audiences, more conversions, more time of permanence on our website … more of everything. They usually say that the best place to hide something is the third page of Google, and they do not go so badly.
That is why it is vitally important not only to create quality content for our readers, but also to think about how the search engine and its small robot spiders (called crawlers) will read it. Those crawlers will not see how “beautiful” we are going to leave our pages, nor how eloquent our messages sound. No, those spiders are going to interpret the texts in a different way to ours, and that is why we need some key guidelines so that everything keeps going smoothly. We must give a “SEO layer” to our content.
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1) Which are those SEO keys?
Next, I’ll show you the different variants a blogger or a web manager has to write attractive articles for Google, without having to pay anything. All pure and hard organic growth.
The #1 rule of all SEO, basically, is knowing which keywords to use. When users search for something on Google, they write keywords hoping to find useful information. They can be keywords of 1, 2 or 3 words. In addition, it would be necessary to consider the so-called “Long-tail-keywords“; phrases like: “How to fix Samsung mobile” would be a clear example.
So if you want to optimize an article correctly through SEO, you will also have to know which keywords are the most effective to attract potential users. Tools like Keyword Planner, SemRush or Google Adwords (now Google Ads) are fantastic to know the search volume of the keywords you are looking for. Ahrefs, on the other hand, allows you to know the key words by which the competition is positioned.
With all this, try to use your keyword throughout the text. Also, do not overdo the repetition of it, because if it repeats a lot, Google and your readers could see it in a negative way. To avoid it, use synonyms.
1.2 Friendly URL
The URL is important for both users and Google. It is not the same address as www.miweb.com/2314387gf2397 that another with the following URL: www.miweb.com/mi-primer-articulo, everything is much better understood, and gives more professionalism to our website. Try to make them short (no more than 4-5 words) and separated by dashes.
1.3 Using H1, H2, H3…
Use your keywords in them, since Google crawler spiders will recognize them better in this type of titles / subtitles, giving them relevance. On the other hand, the better the information is ordered, the more comfortable reading will be. It helps you to better schematize the content, and that the reader appreciates.
But of course, keep a coherence in the structure. Like the matrioshka Russian dolls, you will have to put the small ones in the big ones, and not the other way around. That is, the H1 always before the H2, the H2 before the H3, and so on.
1.4 Visual Elements
If perviously we talked about comfort when it comes to reading through the structure of the content, using images will also make it pleasant to read an article. Just as it happened to us when we were little, we always wanted pictures in books, now we are older happens the same. It is always appreciated to see, from time to time, some image or infographic in between to rest your eyes. That without forgetting that we must put the text Alt to each image, so that Google can also track them without problem.
In a culture where the visual prevails, we must know how to use this type of elements to retain more time our readers. Whether they are images, infographics with statistics or videos. You already know that a picture is worth a thousand words.
Yes, for once in life, sharing with others will be something we crave. Google (or any search engine in the world) gives positive SEO ‘points’ to those contents that are spreaded through social networks, and that create interaction among your audience.
For this, it is advisable to put social networks buttons at hand, so that readers can share our content on networks, thus giving greater visibility to our content.
2. In conclusion
Going into the top positions of Google, although initially it may be utopic, turns out to be more accessible if one knows how. Optimize SEO your blog articles will make your global page more relevant for Google. Therefore, it can receive more traffic, so that SEO becomes a fundamental tool for any blogger who boasts.
It is not only to please your readers (since for them we really write), but also we will have to attend the bots crawlers. According to whether they like our articles or not, the bots will allow your articles to new potential readers, interested in our contents, and thus reach more people.